History of Afterlabel Coat “after / label” brand’s name incorporates the main values and approach of the brand, meaning literally: “going beyond labels”. Afterlabel employs a brand new business model that is client/user centric: the brand becomes a tool to manifest uniqueness. The brand’s first collections are inspired by the latest contemporary urban tendencies, keeping an eye over special care and attention to quality materials, fine production and innovative features. Afterlabel is conceived to be always a step forward in quality, comfort and style. The iconical brand logo is a red slash “ / ” representing the symbol of “forwarding slash” used in tech and programming languages with the meaning of “after” or what comes beyond.
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