PMDS is an acronym for Premium Mood Denim Superior, and as the name itself says, premium is what it is. The product has already been seen at the WHITE Trade Show and in many high-level Italian shops. I received the contact from a phone call from the Commercial Director of this brand, who asked me, since I often look for Italian excellence, if I wanted to see this line up close. PMDS is a total-look that ranks among the high end of the quality / price scale of the Italian scenario.
The most important feature that struck me is that the company thinks, designs, produces, and distributes in Italy. Denim is a high quality blue canvas, made with Italian looms and painted with non-toxic pigments. The culture of denim and its enthusiasts goes far beyond the fashion logic of jeans. The quality of Blue Jeans is determined neither by the price nor by the designer.
La Bio: The company is more than twenty years old, since 2006 it has created the brand and this PMDS line What they produce: A total look for men. From jeans to t-shirts, sweatshirts and jackets.
All unique garments to be combined as it is done today, from an URBAN Concept perspective, with practically everything, classic or active wear.