Kiredis a clothing line of the Wonderland Srl company, presented in 2015 atPittiin Florence. The line combinessartorial excellencewithrefined fabricsto produce modern garments that perfectly combineartisan traditionandcasual and sporty style.
The history of Kired
TheWonderland Srlcompany was founded in 1986 on the outskirts ofParma, immediately committing itself to the creation of a stylistic imprint that can expresselegancewhile not giving up the concept ofsportswear. The products arouse attention in consumers, the manufacturer thrives and expands with the arrival of new excellences, with the entry into the Kitongroupand with the inauguration of a new and large factory, containinginnovative technologiesessential for impeccable product processing. TheKiredbrand was conceived at a later time by corporate intuition and immediately promises to be the most ambitious project of the whole company. The general manager isCorrado Talignani whohas been working in the textile sector for about 40 years and is supported by a large team of artisans who carry out every work of the production process by hand.
The Kired style: jackets for every occasion
TheKiredcollection is mainly oriented to the research and enhancement of the best possible materials. Initially, it specialised, above all, inleather processing: the starting material of the artistic project of the manufacturer that will become famous precisely for the innovative processes implemented on these fibres.
The choice of garments mainly includestrenchcoats, jackets, coatsandraincoats, all aimed atsportswearand amainly casual and informal style.
But atKiredthis experimentation is incessant and, recently, the products have embracednew materialssuch as, for example, drop repellent cashmere andtechnical fabrics, the result of the competence acquired by stylists and the numerous trips around the world made by entrepreneurs.
All the garments are completelyMade in Italy, pass the scrutiny of numerous quality controls, see their distinctive trademark in theattention to detail(from the seams to the internal lined pockets, from the manually injected goose down padding to the zip in nickel and not in plastic) and are subjected toinnovative treatments(they are thermo-welded and lasered) that make them completelywaterproofand, especially for some, totally seamless.
The mission of theKiredline focused on theunion between elegance and practicality of use,allows you to clearly identify thetarget audience: businessmen, professionals who move around the city and who prefercomfort and functionality, not wanting to give up on style and a characterising aesthetic impact.
Kiredis therefore a brand for the user who, in his discretion and elegance, wants to dress comfortably while feeling, at the same time, wrapped in a garment of highexclusivityandrefinement.