Let yourself be conquered by theLacoste men's collection: polo shirts, sweaters, sweatshirts, shirts, accessories and sneakers, the best to give life to your style full of charm every day. The collection of the French "crocodile" brand consists of a vast selection of polo shirts with timeless elegance available in regular fit and slim fit versions, soft sweaters for winter and spring, sweatshirts, t-shirts and the Lacoste line Novak Djokovic tennis. Discover our entire Lacoste men's assortment and buy in comfort in our online shop!
Lacoste
Lacosteis thecrocodilebrand loved all over the world. This brand was born from a sort ofbetmade by the tennis playerRenè Lacostewith Allan Muhr, captain of the French tennis team in 1923.
Acrocodile leather suitcase was up forgrabs, and whoever won the challenge could have won it. Conquered that victory, theLacoste tennisplayer was even nicknamedthe crocodile, precisely because he never gave respite to his opponents.
From there, the story of the brand with the reptile was launched, conceived and illustrated by the friend of Renè Lacoste, orRobert George. From then on, the design of the now famous animal was embroidered on millions ofpolo shirtsandsweatersdesigned by the tennis player himself.
Only in 1933,Renè Lacostetried to run his shop and hadshirtsandcotton t-shirts made in breathable mesh, to be able to wear them to his own tennis tournaments.
Therefore, Renè Lacoste, who understood his potential, joined his friendAndré Gillier, precisely because he understood that his brand could be successful, thus launching the first production ofknitwearwith the embroidered crocodile print. The collection was calledThe Lacoste T-shirt. The company began to grow, thanks also to a new item of clothing, thepoloshirt, which was made more and more with bright colours and bizarre prints.
Lacoste style: sporty elegance
TheLacoste brand, as it was possible to imagine, is based above all onsporty elegance, because initially the clothes were designed for playing tennis. The inspiration comes from this discipline, which is elegant andrefined.
The whole look, at the same time, is alsomodern, and this is the essence that theLacostebrand has always wanted to convey. The founder immediately tried to combine freedom of movement with animpeccable style, a symbol of what is the emblem of the French man.
Lacoste'siconic garment is unquestionably thepolo shirt, recreated in cotton with the symbolic crocodile brand: a must of this brand, true tradition, aclassic.