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In 1852 Levi Strauss, a Bavarian immigrant, opened a fabric company in San Francisco during the height of the California Gold Rush. As he worked, he realized the need of all hardworking people: to have clothes made to stand up to anything. Levi Strauss and Jacob Davis combined a resistant denim fabric with reinforcing rivets, thus in 1873 the first overalls were born. Today we call them “blue jeans”.

What began as an invention for the American worker became the uniform of progress. Worn by miners, cowboys, rebels, rock stars, presidents, and everyday men and women, these functional garments were the clothes people not only worked in but literally lived their lives in. But Levi's® are much more than that. They are the purest wearable form of authentic self-expression. They bear the signs of life, the shapes of our bodies, the memories of our adventures. Levi Strauss & Co. is one of the largest apparel companies in the world and the world leader in jeans. We have approximately 500 stores worldwide and our products are available in over 100 countries. The Levi's® brand is only part of our story.

For the man and woman who love to get noticed, Levi's® is the perfect brand!

Born in the United States in 1853, Levi's® is today one of the major clothing companies in the world, coming to be nicknamed "The Mother of Jeans", for its original and unmistakable production of denim items. In the Berton Shop online shop, you are spoiled for choice with regard to the products of the famous American brand.

First, the t-shirts and jerseys. One of the prominent Levi's garments are the solid color t-shirts, with V-neck or crew-neck and logo detail printed on the chest. The Levi's sweatshirts also maintain the same style, always presenting themselves in solid colors and with the logo printed in different points: front in the centre, top right or with completely characteristic patterns and designs.

How not to mention the typical Original Trucker Levi's® denim jacket, an evergreen, comfortable, versatile item that can be adapted to everything. Also for the denim category, Berton Shop also offers jeans trousers of various shapes: high-waisted with tapered and abundant legs, super skinny for a very slender silhouette or slim fit model with narrow cut along the thighs.

Our online catalog is also equipped with many other Levi's® items, such as sweatshirts, shirts and sweaters of all kinds, come and discover them by visiting our online shop now!