Dieselis aclothingbrand that became famous, first inItalyand then all over the world, for the originality and unparalleledquality of its garments.
It all began thanks to the genius ofRenzo Rossowho, since childhood, has cultivated his great passion for the world of textiles and fashion. Renzo's first important experience took place in Adriano Goldshmied's company, where he began as a production technician and then, in 1978, became a partner, giving life to theDiesel brand.
The nameDieselwas born from the idea ofuniversalityand the desire to give rise to a label with a name that is easy to pronounce all over the world. Since its foundation, the brand has been the protagonist of incredible growth, first in thedenimsector and then establishing itself in the world ofcasualclothing, becoming the main alternative to traditional luxury brands.
Despite its success, theDieselphilosophy has always remained the same: to make the passion for denim, and for fashion in general, theinstrument of expression of one's personality. The revolution in the concept of using jeans, which thanks to this brand is no longer contained only in the casual sphere, has allowedDieselto establish itself on theinternational market. Customers are no longer simply offered sophisticated items, but anew lifestyleis proposed, contained in the famous slogan "for successful living".
An offer made of courage and imagination, in perfect Diesel style
The success of thesejeans, both professionally and commercially, has inevitably left its mark on the world of fashion and design. TheDieselcollection is varied and, both in terms ofmodelsandcolours, there is always plenty of choices: blue is present through a multitude of shades, from the darkest to the lightest. Then there are a series of colours of various kinds, such as white, black, red, beige and even green.Dieselcannot say no to anyof its customers' needsand the catalogue is proof of this.
ButDieselis not just jeans! The brand offers many other items of clothing such assweatshirts,hair,t-shirtsandjacketsfor every need. Backpacks, for him and her,in various models and fabrics, comfortable and capacious, but at the same time fashionable, complete the denim-style outfit.